The Resurgence of Mercedes-Benz

Posted on Aug 13 2014 - 5:36am by Desk of Editor

The car world is full of grand old names. These names resonate to people around the world. The great car manufacturers mean something to millions of people across the globe. Take it from me – I know. I spent my childhood watching Formula 1. I saw Michael Schumacher’s Ferrari dominate the sport. I had a huge Ferrari flag on my bedroom ceiling. Those memories have stayed with me to this day.

Formula 1

The same would have been true to anyone who saw Audi rule the roost in 1980s rallying. These events leave a mark in the minds of many. Young children who are growing up today are witnessing something different. Fans of F1 in the future will remember the triumphant return of Mercedes-Benz.

This season, Mercedes are crushing all opposition in the F1 World Championship. They will win both championships with ease. It’s an incredible achievement, and it’s not over yet. The return of Mercedes as a motorsport powerhouse connects to their strength as a manufacturer.

In the last decade, Mercedes decided to cut corners in their manufacturing process. From about the year 2000, the quality declined, and the company’s reputation suffered. That’s a sad fact for anyone who cares about the grand old names of automotive history. None of us wants to see a great car company in the doldrums.

The good thing is that Mercedes recognised that they had made an error. They saw customer satisfaction rates fall, and they took action. Today, Mercedes is reaping the rewards. Once again, customers are returning to Mercedes. Quality is again a word that people link to the Silver Arrows. Their motorsport success helps that image as well. The company’s AMG division makes stunning high-performance vehicles. A partnership with McLaren in the middle of the decade produced the SLR, an incredible supercar. It has cost Mercedes a lot of money, but the benefits are clear to see. The image of Mercedes as a great motoring brand has returned.

Mercedes

Nobody needs to worry about buying a Mercedes anymore. There’s quality throughout the product range. The new A-Class is a quality machine – the best top-end hatchback on the market. It’s not too expensive either. You can find great offers from dealers like Eastern Western Scotland. The German brand has a top-class larger vehicle, the B-Class. Lovers of sporty vehicles should take a look at the SLK. The C-Class is a coupe to rival the offerings of Audi and BMW. Estate customers adore the E-Class. Every modern Mercedes is a winner. There’s no doubt about it – if you want quality, look for the three-pointed star. That’s better than any guarantee.

It’s always good news for car fans when a great old marque returns to former glories. It’s exciting for us all to watch Mercedes. I for one can’t wait to see where they go next. Their resurgence provides customers with more choice and better options. Of course, for many, the choice is clear. For lifelong fans, the only option is to return to Mercedes.