Nissan LEAF Earns IHS Automotive Loyalty Award For The Second Year in A Row

Posted on Feb 10 2016 - 5:54am by Jeff Dunham

Nissan LEAF continues to earn praise and was recently named the best Non-Luxury Traditional Compact Car in the 20th Annual IHS Automotive Loyalty Awards.

Nissan LEAF

This is the second year in a row the all-electric LEAF was recognized with this award during the Automotive News World Congress held in conjunction with the 2016 Detroit Auto Show.

The Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts during the 2015 model year (October 2014-September 2015).

“We know that Nissan LEAF drivers love the benefits of driving electric—zero spending on gas, quick acceleration and the feeling of driving an environmentally friendly vehicle, to name a few—which is why so many LEAF owners come back and buy another LEAF,” said Andrew Speaker, Nissan’s director of Electric Vehicle Sales and Marketing. “Receiving the IHS Loyalty Award for the second year in a row demonstrates that LEAF owners repurchase more often than owners of any other compact car, and it is evidence of their strong enthusiasm for all-electric vehicles.”

With more than 200,000 global sales and more than 89,000 in the U.S., Nissan LEAF is the world’s best-selling electric car. The2016 Nissan LEAF has a starting price of $26,700 after the federal tax credit of $7,500 for the SV model and $29,290 for LEAF SL after the federal tax credit. Both the SV and SL models boast an EPA-rated range of 107 miles on a single charge.

Nissan LEAF S models continue to be equipped with a 24 kWh battery with an EPA-estimated range of 84 miles. Starting price for2016 Nissan LEAF S grade remains $21,510 after the federal tax incentive.

IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.