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Hyundai Motor to Enhance IAA Press

Hyundai Motor To Enhance IAA Press Conference With Live Streaming And Innovative Digital Assets

Hyundai Motor will live-stream its press conference at the 2015 Frankfurt International Motor Show, enabling a wider audience to learn about the brand’s passion for performance and a host of new Hyundai models, design concepts and technologies. New i20 Active and New Santa Fe will premiere in Europe, enhancing Hyundai Motor’s European range of Crossover and SUV models.

Hyundai Motor to Enhance IAA Press

The company will also showcase its new high-performance N sub-brand, brought to life through the thrilling Hyundai N 2025 Vision Gran Turismo concept car and the New Generation i20 WRC car being previewed ahead of the 2016 World Rally Championship season. The Vision G coupe concept introduces dynamic design and advanced technology as inspiration for future premium products.

The Hyundai Motor press conference will take place in Hall 6 at 11:30 CET on Tuesday 15 September 2015, and the livestream will be available via Ahead of the press conference, viewers can look behind the scenes and watch interviews with senior Hyundai Motor management, previewing the latest news from the brand. The coverage will start at 11:15 CET.

David Fitzpatrick, PR Director at Hyundai Motor Europe, commented: “Web visitors to the 2015 IAA will see a wide-ranging showcase of new models, concept cars and innovative technology from Hyundai Motor. Through our livestream broadcast and our new newsroom channel, we will be able to share the experience with media, fans and enthusiasts around the world.”

How to follow the Hyundai Motor Live Stream from Frankfurt Motor Show 2015

•To view the Hyundai press conference live, visit:

• The Hyundai live player can be embedded in other websites:
• Video material offered for download is for editorial purposes only.
This includes the press conference and interviews.
• After the event, the entire press conference will be available to view on the Live Stream website

New PR Newsroom launched at

A new European PR Newsroom has been launched, at, to share the latest information and assets from Hyundai Motor with media, online influencers and enthusiasts. News releases, press kits, photos and videos are available on this new channel. Responsive design technology makes the site easy to access across the most popular platforms and devices. Social network plugins enable quick and simple news-sharing.

New Motor Show booth at Frankfurt Motor Show

Hyundai Motor Company will introduce its new motor show booth at 2015 Frankfurt International Motor Show. The new booth which will be continually adapted to worldwide motor shows, features a simplified modern design with diagonal and straight lines to present a consistent Hyundai brand experience to visitors.

The entire booth encapsulates Hyundai Motor’s brand direction ‘Modern Premium’ and its recent showroom identity delivering a caring and premium environment.

At a glance, diagonal and straight lines characterize the LED screen as well as lounge features and floors. In addition, the booth space including furniture and lights offer visitors a comfortable and caring experience consistent with Hyundai showrooms.

Hyundai N 2025 Vision Gran Turismo’s silhouette revealed 

Highlighting sustainable technology and race car designed, Hyundai N 2025 Vision Gran Turismo will also be introduced during the Motor Show. This ultimate concept car offers a peek into the Hyundai brand’s unique perspective on future performance characteristics.

The Hyundai N 2025 Vision Gran Turismo concept draws inspiration from aeronautics, employing a dynamic stance and with hints of a jet fighter design that blurs the line between air and asphalt.